How Localization Supports the Full-Loop in the Entertainment Industry
Localization—through subtitling and dubbing—enables content to reach global audiences, helping it resonate across cultures and languages. While producers, distributors, and broadcasters each bring unique strengths to localization, they also face specific challenges in terms of quality, cost, and audience connection. Here’s how each one contributes. When Producers Handle Subtitling and Dubbing Producers, as original content […]
A Guide to Localizing Audiovisual Content for the MENA Market: Balancing Quality and Cost
Entering the Middle East and North Africa (MENA) market is a promising opportunity, but it comes with unique localization needs. Successful content localization for this region requires both strategic planning and a collaborative relationship with your dubbing partner. Key factors, such as quality and cost, must be carefully balanced to engage audiences effectively without overextending […]
DICM 2024 July Webinar: Streaming Platforms – Global Expansion and Localization
The DICM 2024 July webinar brought together industry experts to discuss the dynamic landscape of streaming platforms, with a particular focus on global expansion and the critical role of localization in streaming services. Here’s a summary of the key insights shared by the speakers. Introduction With the streaming industry on track to reach a $1 […]
The Importance of E-commerce Localization for MENA Markets
As e-commerce continues to revolutionize the global marketplace, the Middle East and North Africa (MENA) region is poised for significant growth in online sales. With a population of over 578 million, MENA presents a massive opportunity for businesses looking to expand their reach and tap into a new customer base. However, as with any new […]
Translation, Localization, and Transcreation: What to choose
Concepts such as Translation, Localization, and Transcreation might seem quite similar and their definitions may overlap at some points. Nevertheless, there are significant differences between these services that all businesses should be aware of in order to properly choose one that best aligns with their company’s needs. Translation Localization Transcreation Which of the above services […]
Dubbing in MENA: Why is it important?
Why has Dubbing in MENA become more important than ever? Here’s a list of the top reasons to encourage you to start dubbing.
Localization Strategy: What is it and how to plan it.
Thanks to the internet and advancements in technology, the whole world can now easily be accessed through marketing. However, meeting the proper criteria for mass-targeted marketing has become increasingly difficult, due to cultural diversities and different interests and habits among people from various parts of the world. That produced the need for a more modern […]
How dubbing works: video dubbing process & best practices
Why and when to dub your content? And what are the steps of the dubbing process? we provide you with some insights in this article.